19th July 2022, London: Santa Maria has launched frozen avocado slices for foodservice, designed to give operators the ‘perfect avocado every time’.

In response to growing consumer demand, this ready to use solution keeps food waste and prep time to a minimum. Slices are pre-prepared, packed in a transparent pouch and stored in the freezer meaning kitchens are able to use exactly what they need, when they need it.

The Santa Maria Avocado Slices are perfect for smoothies as they can be used straight from the freezer. Alternatively, they can be gently defrosted for use in salads, burgers and a variety of dishes from brunch through to dinner.  

The new avocado slices are made from responsibly sourced Hass avocadoes which have been specially selected to maintain their shape, colour and creamy flavour throughout service. Picked when perfectly ripe and flash-frozen immediately after harvesting, they remain in optimal condition all the way to the kitchen – with none of the usual discolouration or bruising associated with the temperamental fruit. This provides a reliable and sustainable alternative to fresh avocados, that not only reduces food waste, it also minimises prep time making the slices an easy to use ingredient for all skills sets.

Santa Maria’s Taste Creator, Barney MacAdam says:

“UK is one of the largest markets for avocados[1], and sales have tripled over the last five years[2]. They are a premium and popular ingredient, often taking centre stage in dishes. However, when prepping fresh avocados damage to the flesh caused by bruising, under or over ripeness as well as the stone and skin, all result in a sizeable amount going to waste. However, this fresh frozen option eliminates that for kitchens and ensures chefs get the perfect avocado every time.

“A natural plant-based protein, avocado is ideal for the growing number of flexitarians and vegans, as well as meeting consumer trends for healthy dining[3]. It can also be used in trending dishes across the day: from avocado toast and smoothies for breakfast, to rainbow bowls and salads for lunch, all the way through to quesadillas and chicken burgers for dinner.”

Nick Minchin, Marketing Manager for UK & IRE, Santa Maria says,

“Consumer demand for avocados has risen sharply over the last few years. They’ve risen to the fore as great source of sustenance for the rising number of flexitarians and vegetarians seeking natural plant-based proteins. Plus, they act as a health halo for more indulgent foods, satisfying a wide range of diets and appetites.

“Bowl foods are big menu favourites right now and super easy to prep. We love the rainbow bowl, made with fajita cauliflower, couscous and brightly coloured salad vegetables topped with avocado slices for a pop of colour and extra texture.”

More inspiring avocado-based recipes, including the Rainbow Bowl, Avocado Smoothie and Chicken Avocado Burger can be found at https://www.santamariaworld.com/uk/foodservice/concepts/avocado-slices/

– Ends –

Notes to Editors:

For more information, please contact:

Laura Power, William Murray Communications, 07879109442


About Paulig Foods

Paulig is a family-owned food and beverage company, growing a new, sustainable food culture – one that is good for both people and the planet. Paulig provides all things tasty; coffees and beverages, Tex Mex and spices, snacks and plant-based choices. The company’s brands are Paulig, Santa Maria, Risenta and Poco Loco. Paulig’s sales amounted to EUR 920 million in 2020. The company has over 2,000 passionate employees in 13 different countries working around the purpose For a life full of flavour.


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With India now severely hit by the pandemic, Paulig has invested an additional €150,000 to continue this work for another 14 months. This will focus on making sure children in these 30 villages remain safe and continue learning throughout the pandemic.

[1] https://www.statista.com/statistics/1302897/avocado-market-share-in-main-world-markets/

[2] https://www.express.co.uk/life-style/top10facts/979574/top-ten-things-avocados-world-avocado-month

[3] https://www.fooddive.com/news/avocado-consumption-hits-record-highs-driven-by-health-trends/600858/