Bacon has overtaken chicken as the most popular filling in commercially made sandwiches – but traditional fillings are gradually losing their dominance, as consumers look for
new and more exciting options.
Sandwiches are as popular as ever, filling the void for convenient, lower-ticket products and, with so much varied and adventurous competition on the food to go front, operators need to maximise
their sandwich offering to capture customers’ imaginations and keep them coming back for more.
In this, our inaugural trend document for the year,
we explore some of the main consumer behaviour, cuisine and food trends affecting our industry and how they apply to your business to help develop and support the ensuing months trade.
