Wonderstruck

The hospitality industry has been incredibly agile and responsive in the face of the restrictions that have greatly affected it during the COVID-19 pandemic.

The growth of delivery, takeaway and meal-kits has been accelerated greatly, and now operators are really thinking outside the box to bring immersive dining experiences to life within the home of the consumer.

An impressive group of culinary Galácticos led by the former CEO of The Fat Duck Group, James Bulmer, has teamed up to launch Wonderland Restaurants, described as the first ‘academy of curiosity and wonderment’.

The new venture is set to shake up London’s experiential hospitality industry with exciting plans for new eating concepts, restaurants and brand collaborations.

The first hugely anticipated launch will see the company partner with Warner Bros. Consumer Products to launch Wonderland At Home, a premium immersive boxed dining experience featuring some of the world’s most iconic brands from film and television.

James Bulmer, Chief Creative Officer of Wonderland Restaurants comments:

“Created out of lockdown, Wonderland At Home is here to disrupt the at-home dining experience and bring adventure to the table. Using Warner Bros. biggest and most emotive IPs we’re delivering fun and whimsical storytelling direct to people’s homes and onto their plates. For the first time, we are offering fans an incredible opportunity to connect on a much deeper level with their favourite movies and TV shows.”

Delivered to the customers’ door, the first box is now on sale to celebrate the global film release of Zack Snyder’s Justice League.

The Justice League Wonderland At Home experience is inspired by the timeless stories and iconic DC characters including Batman, Superman, Wonder Woman, Cyborg, Aquaman and The Flash.

Consumers will be able to create a reinvention of the fan favourite Big Belly Burger, one of the fast-food brands from the DC universe, drink Koul Brau beer and Jitters Coffee as well as make a Smallville inspired dessert.

Each box will also contain surprise Augmented Reality sensorial ‘extras’ and they are priced at £100 (2 persons) and £200 (4 persons)
at www.wonderlandathome.com with delivery available from the 15th April until the 27th May.