Sustainability Nestlé Waters & Premium Beverages UK and dairy co-operative First Milk have launched a four-year regenerative agriculture partnership in Pembrokeshire, collaborating with up to 30 local dairy farmers.
What the initiative aims to do
The initiative aims to reduce soil compaction and enhance water infiltration, potentially capturing an additional 250 million litres of groundwater annually. Practices such as rotational grazing and increasing grassland diversity will be employed to improve soil structure and water retention, supporting biodiversity and improving water quality in local rivers like the Cleddau and Taf.
Farmers will receive tailored support through workshops and on-farm advice, selecting interventions suited to their specific land types. This project represents Nestlé’s first collaboration with farmers outside its direct supply chain, reflecting a commitment to positive environmental impact and community engagement.
“The initiative aims to reduce soil compaction and enhance water infiltration.”
