Lamb Weston Wins Gold at the National Restaurant Pub & Bar Show

Lamb Weston proudly announces a Gold win with Frenzy Fries at the National Restaurant Pub & Bar Show Innovation Challenge!

The Innovation Challenge

The Innovation Challenge, showcasing the most innovative products launched in the previous 12 months, features companies that have been shortlisted by voting visitors to the show. On day two, those companies make a live pitch to judges, who this year included:

Karen Bosher of the Livelyhood Pub Company
Alex Large from Brother Marcus
Jane Treasure, former director of food at Pizza Express
Lucy Barker of the Stonegate Group
Peter Woods from Hawksmoor
Penelope Bruce from Greene King,
Chris Stagg of the Peach Pub Co.

Of Frenzy Fries, the judges said they loved the name, and “Innovating with food as an experience – will be a big hit!”

Ash Liles, Trade Marketing Manager, Lamb Weston, said;

“This is a triumph for the team involved in the launch of Frenzy Fries as they were designed to offer a memorable food experience, have standout in the market and help operators create a point of difference. Winning a Gold award, and hearing the judges’ comments means we have achieved our goal.”