Originating in Latin America in 2019, Heinz Selection now connects more than 377 independent burger houses across 22 countries.
Burger fans can search for restaurants with the Heinz quality stamp of approval on the website and app. Heinz Selection operators remain independent but become part of a global chain. As a selected partner, they also get exclusive access to dine-in merchandise, product discounts, limited time offers, and the Heinz quality stamp of approval for use in marketing.
To launch Heinz Selection, Kraft Heinz has created a playbook – ‘Sizzling Stacks: Creating Mouth-watering Trend-Inspired Burgers.’ Available to all new Heinz Selection members, it’s packed with exclusive insight, culinary tips and industry leading advice.
Tom Franklin, Director of Foodservice at Kraft Heinz says, “Consumers value independent joints, but they also love and trust Heinz. As a globally renowned brand, we have established networks, a strong infrastructure, and exclusive access to insight. We’re excited about this opportunity to start sharing this with independents, so we can become partners in their continued success.”
