The way Britain eats is changing, with traditional breakfast, lunch and dinner routines increasingly replaced by snacking, grab-and-go meals and flexible eating occasions. Research highlighted by Macphie shows more than 80% of UK consumers snack between meals, while 60% of office workers eat lunch at their desks.
Flexible and Portion-Controlled Products
Hybrid working, busy lifestyles and the growing popularity of informal eating styles such as snack plates and grazing are creating demand for convenient, flexible and portion-controlled products. The decline of family mealtimes is another sign of this shift, with just 43% of families eating together every day.
For caterers the opportunity is to develop dishes that work across multiple occasions rather than being tied to a specific meal. Think individually portioned options, shareable formats and food that travels well. As eating habits continue to evolve, flexibility looks set to become increasingly important.
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