Heinz and Fridays have joined forces to put Heinz Original Beanz Burgerz on kids’ menus in restaurants UK-wide, moving the plant-based protein-filled burgers from retail to out of home restaurant for the first time.
• Young consumers can now enjoy the tasty goodness of Heinz Original Beanz Burgerz in 85 Fridays restaurants UK-wide.
• Now top of the ‘Major League’ on the Fridays kids’ menu; Heinz Original Beanz Burgerz are served in a vegan bun with lettuce, tomato, vegan mayo and vegan cheese.
• Fridays diners can also enjoy Heinz Beanz as sides or alongside veggie sausages in the new Heinz Beanz pot.
As plant-based continues to boom, almost a quarter (24%) of Brits are now following a flexitarian or meat-free diet . Passionate about doing their bit to save the planet, 60% of children are now vegan, vegetarian, or would like to follow a more plant-based diet.
One of the UK’s best-known plant-based brands, Heinz has been powering plant-positive consumers for years. Heinz Beanz Burgerz play a key role in the Heinz Beanz Liberation strategy, which is bringing a raft of new Beanz launches to market.
Currently available on supermarket shelves in Ocado and Tesco, Heinz Beanz Burgerz are packed with the goodness of beans, mushrooms, and tomatoes – a tasty go-to for breakfast, lunch, or dinner for the whole family.
Chloé Schiltz, Brand Manager, UK Foodservice at Kraft Heinz said: “Kids across the UK are increasingly passionate about doing their bit for the environment. Parents understand that helping their child to choose plant-based meal options, both at home and when dining out, is one of the best ways they can support their child’s passion for the planet and ensure they are filling their tummies with nutritious, delicious food. Loved by consumers, Heinz’s naturally plant-based dishes have been a favourite of meat-eaters, vegans and everything in-between for years.
“Booming in retail, our Heinz Beanz Burgerz are a winner for restaurants looking to give any menu a plant-based boost. We’re excited to be working with Fridays to premier them in the Out Of Home channel across the UK.”
Keith Shearer, Group Head Chef at Fridays added: “Kids are taking charge; consuming more plant-based meals and snacks when they eat out at our restaurants. We’ve created a tasty selection of vegan kids’ dishes, designed to satisfy even the fussiest eaters and are delighted to add the much-loved flavours of Heinz to the menu. Our new vegan Heinz Beanz Burgerz are sure to become a firm favourite!”