Following incredible demand for the Heinz Click&Chips support that was offered to the nation’s struggling fish and chip shops following lockdown, Heinz is proud to extend the brand-new apps to consumers just in time for National Fish & Chips day this Friday (4 September).
The campaign, launched in July, pledged to help 100 UK chippies get trading again by providing them with free click & collect apps along with three month’s free subscription.
However, after seeing applications from struggling businesses quickly exceed the 100 limit, Heinz decided to extend its initiative to include an additional 50 chippies, thus helping 150 small businesses benefit from the campaign.
Claire Traynor, Head of Foodservice for UK at Kraft Heinz, says: “A fish supper from the local chippy is a British institution – but it’s one in crisis. Together with app developer Stampapp, we’ve been delighted to open up this pledge of support to our nation’s small but mighty traders in order to help them get back up and running.
“Having their own app will help each business overcome social distancing obstacles and means they can get cash flowing through the tills once again. We had originally capped the number of apps and subscriptions at 100 but, when we saw so many businesses crying out for support, we quickly decided to extend the offering in order to help as many of these fantastic local traders as possible.”
Bruce Dimelow of the Whiddon Valley Fryer, says: “Social distancing rules were a real issue for us as they were for many chip shops when lockdown hit. We’re a small business by nature and struggle to space customers out. We didn’t know how we would ever be able to reopen.
“Bringing an app like this into our business that allows our customers to simply order online and select their timeslot for collection is an absolute game changer.
“We get advanced notice to prep orders, take payment online and the customers don’t have to hang around. Having something like this funded by Heinz gives us breathing space to get back on our feet as quickly as possible at no cost to ourselves. We’re over the moon to be back in business!”
Heinz is creating the apps in partnership with specialist app developer Stampapp and will launch those that are up and running on National Fish & Chips Day, meaning chippie fanatics all over the UK can order their favourite fish and chips instantly, from their smartphones.
Customers simply visit the Click&Chips website, enter their postcode to find their nearest participating chip shop and download the corresponding app straight to their smartphone.
The Click&Chips initiative covers each shop’s first three month’s subscription fees. In addition, Heinz is also supplying each business with a box of Heinz sample sauces and marketing toolkits – including posters, social media assets, and Covid-19 checklists to help them trade safely and promote their new app to customers.
