GARDEN GOURMET, Nestlé Professional’s® plant-based food brand has announced a series of activations with the Premier League Champions, Manchester City.

Flexitarians are a large and growing part of the population with over 30% of British consumers adopting this approach to eating[1]. What’s more, 44% of consumers would like restaurants to offer more plant-based alternatives on their menu.[2] 

Manchester City has embraced a flexitarian approach both for fans and for their players and this latest activity will see GARDEN GOURMET and the club work together to promote the discovery of plant-based eating.

Two virtual events will kick off the series to show chefs and operators how to #FlexUpYourMenu and pull in the power of plant-based.

Intended for chefs, this virtual cook-along will be hosted by GARDEN GOURMET’s Development Chef, Darren Chapman alongside Leon Adnam-Downes, Executive Chef at the Etihad Stadium.  This free event will include a complimentary recipe pack, featuring GARDEN GOURMET products to trial. Click here to reserve your virtual seat. Spaces are limited and will be allocated on a first come, first served basis.

A chance for media and operators to find out more about the Flexitarian diet and the power of plant-based. Tom Parry, Manchester City’s Nutritionist and the club’s Head of Catering, Andrew Taylor will be leading the conversation on why the club has adopted the flexitarian diet, as well as to give the inside scoop on players’ diets and how feeding fans has changed over time. Click here to reserve your virtual seat.

Andrew Taylor, Head of Catering at City Football Group, said: “We’re delighted to launch this series of activations with Garden Gourmet, through our partnership with Nestle Professional.”

“As a Club we work hard to ensure everyone, from fans to players, has the choice to take a flexitarian approach to their diet by providing a range of plant-based dining options.

“Collaborating with Garden Gourmet on these events and other activations is another positive step as we continue to explore the power of plant-based products.”

Nestlé Professional’s Savoury Food Category Manager, Rohini Alam, comments on the partnership:

“This collaboration demonstrates Manchester City Football Club’s commitment to offering plant-based options to its fans and its forward-thinking approach to flexible eating – a significant positive step forward for the planet.

“The growing plant-based food market is a not only an opportunity, but a responsibility too, for operators to be on the front foot with the inclusion of quality plant-based choices which deliver on taste every time!”

The wider partnership between Nestlé, GARDEN GOURMET and Manchester City will include match-day activations and a number of creative content releases. GARDEN GOURMET products will also be available for fans to enjoy on matchdays at the Etihad stadium.

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[2] alternatives (Nestlé Professional plant based menu, 2018), AND Global Data, 2018