Britvic has announced the launch of its new trade website,, to help foodservice and leisure operators prepare for the arrival of the soft drinks levy on April 6 and provide a host of tools to help them maximise their soft drinks sales.

Initially, the online platform will offer support and advice, including useful tools such as a profit calculator, to help outlets understand the financial impact of the Soft Drinks Industry Levy. Customers can also order dispense conversion kits that will help them make changes to their range to offset the effects of the levy, by optimising their sugar-free offer.

Russell Goldman, director of leisure, commented: “With April just around the corner, our primary focus is to ensure that operators have all the information and support that they need to select the right stock for their customers and turn the levy into an opportunity in their outlets.

“Looking ahead, the website will evolve to offer operators essential category information and advice on one easy-to-access platform, enabling them to take full advantage of the incredible sales available through serving sensational soft drinks to their customers.”

As an industry leader, Britvic is perfectly positioned to help foodservice and leisure operators prepare their outlets for the levy considering the company’s long-term reformulation programme. In fact, by the time the levy arrives, 94% of Britvic’s own brand portfolio in Great Britain and 72% of the full portfolio will be below or exempt from the levy.