With marketing ideas including set-course packages and spin-the-wheel discounts, activity inspiration such as bingo nights and scavenger hunts as well as a series of menu ideas and upselling tips, this guide is set to be a valuable tool for pub operators.

“The guide is filled to the brim with ideas and inspiration, to give operators the tools they need to create an unforgettable season of experiences and celebrations for their customers.”

Sarah Robb, foodservice marketing manager at Premier Foods Foodservice

Five Easter Menu Ideas

1 – Sharing Roasts

Add theatre to your Sunday roast experience by offering a sharing platter, complete with bottomless gravy.

2 – Chocolate Inspiration

Don’t just save chocolate for puddings, use cacao in a rub for beef brisket or dark chocolate in a chilli.

3 – Get Buns On Seats

Offer some indulgent burger specials and appeal to younger audiences with bunny shaped patties.

4 – Nostalgic Dishes

Feature fun dishes with fond memories to raise smiles and sales. Try a Bakewell Trifle or a ‘posh’ jelly and ice cream.

5 – Veggie Dishes With Va-Va-Voom!

Make seasonal vegetables the stars of your dishes for diners who choose plant-based options. Try a wild garlic and nettle risotto or spring vegetable vol-au-vent.