The Flava People has taken a major step in UK foodservice by securing listings with leading wholesalers and buying groups including the Country Range Group – making its licensed Baileys™ Caramel Sauce (500 ml) and Guinness™ Smoky Tomato Ketchup and Smoky BBQ Sauce widely accessible to chefs and operators across the UK.
Managing Director Scott Dixon explains that the move aligns with the company’s vision of bringing beloved consumer brands to professional kitchens, making menu innovation simpler and more enticing. Licensed through Diageo, these sauces can elevate dishes, from desserts and drinks to savoury creations, benefiting from the marketing familiarity that encourages trial and lifts customer engagement.
This listing marks a significant milestone in The Flava People’s plan to deepen its foodservice presence and signals more brand-inspired product rollouts in the months ahead.
