Aimia Foods has rebranded its popular thick shake brand, Shmoo, to Shmoo for Professionals to better align with its focus on the out-of-home (OOH) and foodservice markets.
While the name has changed, the core offerings remain the same, featuring four main flavours—Vanilla, Chocolate, Strawberry, and Banana—alongside seasonal options like Mint Choc-Chip and Raspberry White Chocolate.
Serving up Shakes with Style
The rebrand aims to distinguish Shmoo’s professional products from its retail line, with new colour-coded lids to help caterers easily identify flavours. Shmoo for Professionals shakes are quick to prepare, vegetarian-friendly, and free from artificial additives. This rebranding highlights Shmoo’s continued commitment to providing high-quality, convenient products for foodservice operators.
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