With ice cream being the UK’s second favourite dessert when eating out and a current market value of £605 million in out of home, ‘The Inside Scoop’ report highlights emerging trends and provides operators with top tips to help maximise their presence in the category.
Based on a survey of 1,007 consumers, this report delves into the current state of the ice cream market, uncovers what’s driving growth and what consumers are eating and where.

3 Key takeaways

  1. 9 out of 10 (89%) people like to embellish their ice cream, with flavoured sauces (45%) and chocolate pieces (34%) being the most popular choices.
  2. 52% like their ice cream served in a cone whilst 47% prefer it scooped into a bowl.
  3. Top flavours – vanilla (39%), strawberry (29%), chocolate (29%)