Most nutritionists agree that breakfast is the most important meal of the day yet an astonishing one in nine children go to school on an empty stomach or eat inappropriate junk food breakfasts. This is where breakfast clubs come in.

What is a breakfast club?
Breakfast clubs are becoming increasingly popular and can be found in schools throughout the UK. They provide a healthy, nutritious meal for young people at the start of the day and usually run for an hour before school from 8am – 9am.

The main driver for the increase in breakfast clubs is the benefit to children and their families – improved learning, attendance and behaviour at school, punctuality, healthy eating, social development, and fun through play.

How Kellogg’s is helping?
Kellogg’s has been supporting school breakfast clubs in the UK for 21 years. During this time, Kellogg’s has provided provided £4 million of investment so schools can provide the best start to the day for thousands of children.

The growth and success of these clubs is a testament to the benefits they bring including attendance, attainment, alleviating hunger and providing pre-school care.

Oli Morton, Kellogg’s UK MD, said: “We are proud of the role we’ve played and continue to play – by providing everything from cash grants to free bowls and food to enable more than 3000 Breakfast Clubs to open their doors to feed children in the morning.”

“All the best teaching strategies in the world can’t teach a child that is hungry.”

Mrs Hauxwell, Headteacher from Yorkshire.

From 26th August 2019 – 31st October 2019 10% of the cost of of every pack of Kellogg’s Bran Flakes, Corn Flakes and Rice Krispies purchased via a Country Range Group member wholesaler will be donated to one of a selection of schools.