New research has revealed that 75% of diners want carbon footprint details on menus to help them make more informed decisions over what they eat.

The findings, uncovered by E.Mission, a carbon consultancy for hospitality businesses, make the clearest business case yet for more sustainable menus. According to MCA Insight, eating out contributed 43.2% of total spend on food and beverages in 2018, so it’s clear, the choices consumers make when dining out can have a big impact on their carbon footprint. JAMES BAGSHAW, E.MISSION CO-FOUNDER, SAYS: Eager to reduce their carbon footprint, consumers are asking questions about the content and origin of the food they consume and the impact on their health and the environment. No longer is allergy and nutritional information enough on menus, consumers are hungry to learn more about sustainable eating. Displaying the Carbon ForkprintTM of dishes, in a similar way to calories, helps consumers make more informed decisions about what they eat.

The business case for more sustainable menus is equally as strong; providing information on the carbon footprint of a dish not only makes sense from an ethical standpoint, it makes sense commercially. Lower carbon foods tend to carry a lower cost while conversely, research shows 80% of UK adults are happy to pay more for their meals if the food benefits society.

Its reported that more than half of consumers – 54% think they themselves could be doing more to try live more sustainability and hospitality outlets can play a vital role in helping them do so.

More than 90% of adults say large restaurant chains and caterers have a responsibility to do all they can to help our environment.

Research shows 80% of UK adults are happy to pay more for their meals if the food benefits society.