England’s pubs toast tourism
VisitEngland, the national tourist board, has announced a
new collaboration with The British Beer & Pub Association (BBPA) in advance of English Tourism Week.
Pubs represent a significant contribution to the visitor economy and as the lead body representing Britain’s brewers and pubs, the BBPA has pledged to encourage its members to take part in this important week for the tourism industry. Tourism is worth £106billion to the UK economy and employs 2.6million people.
English Tourism Week (March 14-22) kick starts the tourism season and provides hundreds of tourism businesses with the opportunity to take part in
a national campaign to encourage more visitors through their doors and inspire people to become tourism ambassadors for their local area.
British Beer & Pub Association chief executive Brigid Simmonds said: “With great hospitality, accommodation and entertainment, pubs are right at the heart of English Tourism. Pubs now serve around one billion meals every year and offer 50,000 rooms. The British Beer & Pub Association will be encouraging all our members to celebrate English Tourism Week, and offer advice on how they can get involved.”
More information on English TourismWeek, including event ideas and an
online toolkit including logos, posters and flyers can be found on the official website www.englishtourismweek.co.uk