The hunt for the Britain’s Best Roast Dinner is back – and it’s bigger and better than ever.

As well as crowning an overall winner, this year the panel will announce regional winners – giving even more pubs the opportunity to become famous for their roasts.

Now in its fifth year, the Best British Roast Dinner competition is part of British Roast Dinner Week. The campaign – sponsored by Colman’s and supported by Knorr – inspires pubs to serve the UK’s favourite pub meal every day of the week.

Before they put their roasts to the test in the national final, regional winners will be announced for:

· South England

· North England

· Midlands

· Wales

· Scotland

Each of the regional winners will receive £2,500 of PR, and the national winner who will win £10,000 of PR support and the prestigious title of Best British Roast Dinner. And to make this year the best yet, every pub that enters will get a free tub of Knorr gravy plus the opportunity to order a celebratory point of sale kit in the run up to British Roast Dinner Week (September 26 – October 2).

Since winning the title in 2015, The Larwood and Voce has smashed its record number of covers, with reservations jumping 60%. General manager of The Larwood and Voce, Dan Cramp, said: “Winning Best British Roast Dinner has done wonders for us. Before we were shortlisted, we averaged about 170 covers on a Sunday. We now have over 270 covers Sunday after Sunday.”

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