This month Bisto has launched a Christmas Guide to help publicans and pub chefs maximise the festive and New Year trading opportunities, giving them a helping hand to deliver customer experiences to remember. With research highlighting that 61% of consumers want a unique experience they can’t create themselves at home this Christmas, the Christmas Guide gives insight into consumer dining habits and expectations, to help pub operators maximise the huge opportunity the festive season brings.

The digital booklet is also jam-packed with festive menu ideas and expert-led advice from award winning chef and patron of The Cricketer’s Arms, Harry Kodagoda. Pub chefs can also be inspired by six flavour-packed recipes, created by Harry, including a vegan Bisto apricot, puy lentil and cranberry bake and an indulgent Ambrosia apricot glazed panettone and butter pudding.

Highlighting the opportunity for pubs, Harry Kodagoda, comments:

“Customers will be looking to treat themselves and indulge during the festive period. With this at the forefront, I truly believe that delivering value for money is key. The Christmas Guide is loaded with insights from myself and fellow chefs and experts, which will not only keep your customers returning throughout the festive season but also well into the future.”

Sarah Robb, foodservice marketing manager, Premier Foods Foodservice:

“As one of the UK’s largest food manufacturers and home to some of the nation’s much-loved brands, we’re committed to helping pub operators create marketing ideas and menu innovation that will make this festive season unforgettable for customers. The Christmas Guide is a treasure trove of ideas and inspiration, designed to support pub operators through their busiest period.”

Get your copy of Bisto’s 2023 Christmas guide

This Christmas guide is full of ideas and menu inspiration to help pub operators maximise the huge opportunity the festive season presents. From Christmas parties and lunch on the big day itself, and celebratory New Year meals, the right food and drink menus, combined with outstanding service creates an excellent overall experience, and provides an opportunity to drive, not just strong Christmas sales, but more footfall all year round from impressed customers.

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