John Welsh, an accomplished Managing Director at Hickory’s Smokehouse, boasts over twenty years in hospitality. His expertise spans business growth, guest relations, event planning, and F&B operations. Formerly in pivotal roles at Soho House and The Dorchester, John has a steadfast commitment to elevating guest experiences. We caught up with him to learn more about how Hickory’s connects with guests and has become a destination that encourages diners to stay awhile.
How do your smokehouse interiors contribute to encouraging guests to stay longer?
At Hickory’s we welcome guests of all ages; from ‘no teeth to false teeth’ so our smokehouses have been designed with the whole family in mind. From our iconic movie rooms, designed to keep our younger guests entertained whilst the grown-up’s get a chance to kick-back, to our sports focused neighbourhood bar areas complete with multiple large screens, allowing guests to catch all the latest sporting action, our spaces are created with relaxation and fun in mind.
And it’s not just about dining, our welcoming outside spaces, inspired by our road trips to the Southern States offer year-round drinking and dining zones, the perfect spot for a leisurely catch up with friends, whatever
the weather.
How do Hickorys turn a dinner into an experience?
From the first ‘hello’ to our “we look forward to welcoming you back”, the whole Hickory’s experience is designed to offer our guests a true slice of Southern hospitality. We’ve worked hard to ensure everything from our colourful ‘newspaper’ style menus to our kids-packs, smoker room tours, ‘masterclass’ experiences with our talented bar teams and extra touches like our movie rooms, play areas and Fro-Co (Frozen Custard) stations, make every visit a memorable experience for the whole family.
Can you give an example of this in practice?
Our first Super Bowl event in Chester over 14 years ago attracted a crowd of 8 guests, but our passion for sport has seen the event grow. Fast forward to 2023, and that crowd topped 800 football fanatics, the restaurant, bar & Sports Book and an additional marquee were packed. It’s the ultimate tailgate party – game day food, cold beers, multiple large screens, cheerleaders and an all-night license! Now, all of our smokehouses run annual events of varying sizes, with a loyal and growing band of football fans who recognize Hickory’s as their natural home
in the UK.
What makes your smokehouses a destination for a night out?
Our smokehouses are designed to go seamlessly from day to night with a bustling family-friendly atmosphere all day with the casual dining style perfect for any occasion, whether guests are joining us for a quick lunch with colleagues, a celebration with family or a big treat night with friends.
