Brits are eating and drinking out at a wider range of places than two years ago, with this trend being driven by young consumers, the latest Leisure Spend Tracker has indicated.
While just over a fifth of respondents said that they visit a narrower range of venues, nearly one in three revealed that they now visit a wider range of places. Over half of 18-24s and more than a third of 25-34s have expanded their dining repertoire, while fewer than a quarter of respondents older than this indicated they had broadened their dining horizons during the period.
As well as being more promiscuous with their choice of dining locations, the younger generations also eat out more frequently.
Fiona Gunn, Greene King group marketing director, said: “In spite of the economic pressures faced by today’s Generation Y, they are the most likely of any group to report that they are going out for meals in the evening, compared to a couple of years ago. It was again this age bracket that proved that they’re broadening their horizons fastest as the majority of these youngsters are experimenting with a wider range of places when eating and drinking out.”
