PREMIER FOODS ENCOURAGES CATERERS TO MAKE THE MOST OF MARVEL WITH NEW GIVEAWAY

Premier Foods is supporting its Marvel skimmed milk powder range by launching a foodservice giveaway this autumn, helping to raise awareness of the brand’s key benefits and its Fortification Recipe Guide among care caterers. The guide highlights the benefits of fortifying food, providing nutritional tips and recipe inspiration from soups, fish pie and chilli; to sweet treats such as cheesecake, ice cream and bread and butter pudding. The first 50 caterers to get in touch will be sent a package of Marvel goodies including samples.  

Naturally rich in calcium, Marvel has fantastic effects on both macro and micro-nutrient replenishment, boasting significant levels of calcium and vitamin B12. In addition, the range has been fortified with vitamins A and D, helping to generate a stronger immune system and a healthy inflammatory response. As a low-fat, high protein product, Marvel skimmed milk powder is incredibly versatile and suitable for use in solid and liquid formats. From breakfast to supper, it’s a great way for care caterers to meet nutritional requirements and maintain nutrition status.

Sarah Robb, Foodservice Marketing Manager at Premier Foods comments, “The skimmed milk powder market in foodservice is now worth £10m and continues to grow[1], with healthcare the biggest sector due to fortification needs. Our aim is to encourage those who haven’t used the product before to try it out, and for those who have to get even more experimental. It is a versatile product which can add vital nutrients into an array of savoury or sweet dishes.

“With strong demand from across the healthcare and education industries, we’ve tailored our range to make it as accessible as possible for foodservice. From our 2kg bag which was introduced at the start of 2020 to support large quantities required, to our Fortification Guidewhich provides a host important information when it comes to fortifying meals. This latest giveaway is continuing our support for the brand, with caterers able to get their hands on free samples and recipe inspiration.”

The first 50 caterers to email marvel@cirkle.com with their name, phone number and outlet’s address will receive the selection of Marvel goodies.


[1] Milk Powder Market Salesout 52 weeks