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Stir it up magazine October 2015

JB’s Journa >> We’ve been running a Travelzoo offer recently, which has been really successful. We offered 500 tickets for three courses from the à la carte menu, plus bubbly on arrival, for £29 for two people. As you can probably imagine, we’ve been really busy! You obviously don’t make a lot of money on it but it’s a great marketing exercise to get bums on seats during the quieter times. We just did it for Tuesdays, Wednesdays and Thursdays, and the feedback has been fantastic. Some of the mains on the à la carte menu are £19 so it really is a good deal. A lot of people think we’re a niche restaurant before they come and I think they’re pleasantly surprised that our menu is so affordable and we’ve had a lot of repeat business as a result. We did a similar Travelzoo offer last year but we offered 1,500 tickets then, which was way too many! It was absolutely crazy. I’m now thinking of doing a Groupon offer for our Afternoon Tea to get people through the door during the quieter times from 3pm till 6pm. Happy cooking! Joh n ‘B o y’ R a n f i e l d JB’S JOURNAL Cheese! Cheese! 30 OCTOBER 2015 says Stock your Designed to be made with hot water Maintains strength of flavour Easy to measure portion control 56 servings per composite versus 30 in a 1.5l bottle 2 rounded teaspoons per serving Longer shelf life than cordial The VIMTOAD shelves while it’s hot Vimto is growing 4x FASTER than the market with a brand value of £68.9M To order your Hot Vimto call our Customer Services team on 01942 408600 Wensleydale >> The favourite cheese of Wallace & Gromit, Wensleydale is produced in their native north Yorkshire and has achieved Protected Geographical Indication (PGI) status, which means that no other cheese-maker outside the designated area can produce a cheese and call it Yorkshire Wensleydale. Say Cheese! Wensleydale is made from cow’s milk and has a supple, crumbly, moist texture and resembles a young Caerphilly. The flavour suggests wild honey balanced with fresh acidity. It works well with sweeter produce, such as fruit, and a common combination is Wensleydale containing cranberries, which is particularly popular at Christmas for obvious reasons. Traditional uses of Wensleydale include serving with fruit cake and an apple for a perfect lunchtime or tea time snack; with crusty bread or with hot apple-based desserts such as Apple pie or Apple Crumble. It is also at home on any cheeseboard where its fresh, milky sweetness contrasts with the more intense flavours of stronger cheeses. Wensleydale Creamery has lots of recipes available online at www.wensleydale.co.uk/ recipes including: • Wensleydale and leek tart • Wensleydale, cauliflower and broccoli soup • Turkey breast stuffed with Wensleydale and cranberry cheese • Wensleydale and ginger cheesecake “I’m now thinking of doing a Groupon offer for our Afternoon Tea...” Wensleydale Creamery has lots of recipe available online at www.wensleydale.co.uk


Stir it up magazine October 2015
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