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Stir it up magazine May 2014

CATEGORY FOCUS 98% of adults snacking at home, work or a place of study 70% of adults snacking when on the go How should you merchandise? 1. Award the right share of space to the best sellers. 2. Merchandise brands together. 3. Know your customers and offer them a range which suits them (e.g. premium/value). 4. Make sure pricing is clear and that any promotions (e.g. meal deal) are communicated on the fifififififixture. After dinner mints Confectionery isn’t just the reserve of cafeterias and snack bars. Offering a deliciousmint chocolate presents amemorable end to a great meal out. Simon Matthews, national account manager for Whitakers Chocolate, says: “A good quality chocolate offered after r dinner with coffee is the last impression a caterermakes on their customer and it’s important to get this right t.” Last year 4.3 million Country Range Mint Crisps and onemillion Country Range Mint Cremes were served to diners across the UK, and there’s a growing trend for restaurants to have personalised afterfor ves for advice nacking and confectionery vailable. Sharing bags of continue to be big news ducts ava colate c 4.3 million Country Range Mint Crisps & Cremes were served to UK diners last year extra stand-out appeal dinner cho ner chocolates f l. He Health-e conscious snackers s So shu still The m roduce o satisf ften cho ealthy, s ome health-conscious consumers un chocolate and crisps – but are in themarket for a snack. major crisp manufacturers now e healthier, lower fat versions fy this market and cereal bars ar osen by those wanting a sweet treat. w product to themarket this nos – a pasta-based snack sp sized bags, which are lower in n the typical potato crisp product. s s Th pr to of he An yea pac salt nother new ear is Pastin acked in cris t and fat tha Keep ahead of the trends Stocking the latest NPD is essential to keep your offering up to date and your customers happy, so be sure to consult your sales representatives for news and advice on the latest sna prod choc re t. ge d rs in confectionery, as consumers view them as an affordable and sociable treat and the big brands have plenty of varieties on offer. e sales six MAY 2014 13


Stir it up magazine May 2014
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