Page 12

Stir it up magazine May 2014

CATEGORY FOCUS >> Snacking is deeply ingrained among UK adults with 98% of adults snacking at home, work or a place of study and 70% of adults snacking when on the go. Two thirds of adults who snack do so at least once a day, with almost three in 10 doing so twice a day ormore. This demonstrates how popular snacking is but also the challenge of growing penetration further. When broken down into day parts, 19% of those surveyed snack in the morning, 58% at lunch and 19% have an afternoon snack. The latest fififififigures show consumers mers are are spending 11%more on snacking g out of home and, according to Kanta ar WorldPanel, the category is expe ect to grow to £3.5billion by 2015. Sweet treats are still our favourit according to Jessica Chambers, c development manager for The NP Group, with 246 million chocolate bars eaten out of home in 2013. S continued: “We spent £8.1billion of home’ snacks in 2013 so we ar losing our knack for a snack, even some people are defifififififi nitely trying money by snacking less often. An sweet snacks in the top fifififififi ve faste and nearly 425million servings o and cake happily consumed out o 2013, we clearly have a sweet too 246 million chocolate bars were eaten out of home in 2013 12 MAY 2014 Snacking by age group • Under-35s are more likely tha average to be snacking on the g – 85% of 16-24s and 81% of 25-34s do compared to 70% of adults on average • Over-55s, particularly over-65 are less likely than average to snack – at home, work, place of study on the go. Accordingly, over-55s arem likely to snack on a less frequent basis • 16-24s are more likely than older cohorts to see easy-to-carry packaging (e.g. pocket-sized) as an important factor inflflflfl uencing choice of one snack over another (35%), reflflflflflflflecting 40% of all drinks sold in branded coffee shops are now take-away fantastic way of upse Research by Pepsico reveals that 58% of shoppers would buy a meal deal solution. Meal deals generally hav wic k, risp uit ake ur is gne . Bag some business ged snac line and nacks sh es to c o see right n com isps s displa cris e a w price. Cold mplimentary so be sure to ay near or s fridge. next to your cold drinks their propensity to snack on the go. up An opportunity to upsell Placing confectionery and snacks in prime positions is key to ggering impulse sales, ke sure your tillpoint has g cakewer plenty on view to tempt your customers. 39% of adults who snack do so whilst having a hot drink and, with 40% of all drinks sold in branded coffee shop now takeaway, it’s a great opportunity to upsell. 12 MAY 2014 elling. o ve ch), ps e ed. cks hows 58% of shoppers would buy a meal deal solution et p trig somak on to s t 3 te, clie PD e She on re not n though g to save nd with three est growing, of chocolate of home in oth ” 425 million onsumed hocolate servingsof 201 and in out ofhome general have threemust-h elements – amain component (sandw a drink and a snack such as cr or a biscu – and ma sure you offering clearly sig so busine Sales of bagg are on the decl research by KP Sn that, when it come consumers want to range – but at the r drinks are themain consumption to cri place your crisps d to cold d oth. 425mco 13 ch re ut ted ent e ‘out t ‘Dunkability’ is a driver for eating biscuits with a hot drink. For example, one in fi ve biscuit eaters (19%) choose sweet biscuits according to how well they can be dunked in a hot drink. FACTOID from Pepsico (mak 50% of total sales) 1. Walkers Cheese and 2. Walkers Ready Salted 3. Walkers Salt and Vine 4. McCoys Flame grilled 5. Quavers 6. Walkers Prawn Cockt sps, wide product g crisps king up Onion d egar d stea tail o ct eak il ng by age group an go so, e. 5s, y and more s. Meal deals are another 39% of adults who snack do so whilst having a hot drink Impupulse The effect CATEGORY 50% of total crisp are from the best-sellers


Stir it up magazine May 2014
To see the actual publication please follow the link above