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Stir it up magazine May 2014

THE MARKETPLACE 10 MAY 2014 Makeover for Viva Flavoured Milk Packs >> The packaging for Pritchitts best-selling Viva Flavoured Milk has been given a modern new look for 2014, just in time for the triumphant return of the education sector’s biggest annual promotion – Viva Daily Win. The striking new packaging – a complete redesign and a nod to the provenance of the milk itself – features green fi elds and a cow in an array of off-the-wall glasses to signify different fl avours. The new design should further enhance Viva’s appeal with its key target market of 12-16 year olds. Simon Muschamp, head of marketing at Pritchitts, said: “As one of the education sector’s most popular soft drinks we felt it was high time for a new look. We’re confi dent that the new design will act as a timely reminder of the goodness that milk can provide, while making it more visually ually appealing to kids and an even easier sell for school caterers.” News of the brand new look comes as Pritchitts is set to launch Viva Daily Win 2014. Th e top-of-the-class campaign – now in its fi fth ye ear – will continue to rew ward pupils who drink Vi va Flavoured Milk with h the chance of winning an iPod Shuffl e every single school day until 19 19th December 2014. CARDINI SPICES UP CAESAR SALADS >> The Cardini brand has added an innovative 1.2kg Red Jalapeño Caesar Salad Dressing to its catering line-up. The addition of red jalapeños to a caesar salad dressing gives an exciting twist to arguably the most popular salad in the catering industry. The new dressing delivers powerfully on taste, and is strongly aligned to the nation’s increasing appetite for hotter fl avours. The response to the dressing at Country Range Group’s Business Development Day was so enthusiastic that the Cardini brand took the decision to introduce 1.2kg catering size offering. Car Cardini envisages that the dressing w will allow catering outlets to offer a p premium take on the traditional Caesar s salad. It also sees that the Brazilian W World Cup – which will fi rmly put South American cuisine on the map this summer – will further popularise its appeal. a salad to a th T o t h dr Bu enth took 1.2k t a “...the new design will act as a timely reminder of the goodness that milk can provide.”


Stir it up magazine May 2014
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