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Stir it up magazine March 2017

36 MARCH 2017 MCA Gourmet Burgers >> MCA’s analysis has calculated the value of the UK burger market to be worth in excess of £3billion in 2016. Most importantly, despite the multitude of burger offers, including fast food operators like Five Guys, pubs developing offers like Youngs’ Burger Shack, or fast-growing restaurant chains such as Byron, MCA believe that there is still room for further growth and are predicting that burger sales will increase an additional £1billion by 2019! Why? Consumers love a burger as an easy and appealing choice to make when eating out. The choice of toppings allows for customisation and to have it the way each consumer likes it, plus the rise in quality of product has made it more attractive. MCA have talked about the eating out seesaw tipping from worthy foods to WOW foods, and burgers typify that trend, providing a real WOW experience when stacked up and served on a stylish board. By Mark Wingett Editor, MCA. Eating and Drinking Out Market Insight Fresh burger with a spicy tomato sauce However, MCA’s analysis of the leading branded restaurant and pub operators has shown that the number of burger items on menus has actually fallen during 2016; MCA attributes this to a refinement of the burger menus, as operators learn more about which are the best-selling items and reduce menu counts in total, to become more efficient. Operators should ensure their burger offer is relevant and on-trend, which will always find a willing customer choosing them. Fish burger with tartare sauce @LakelandFS www.pritchitts.com/blackandwhite Count on us! We’re the only supplier that gives you... IT’S WRITTEN IN BLACK & WHITE Pritchitts is the foodservice division of Lakeland Dairies RELIABILITY Others come and go but our milk portions have been relied upon for over fi fty years REPUTATION A farmer owned dairy co-operative with over 120 years’ heritage - the market leader you can trust RANGE A complete product range including whole milk, semi skimmed milk and co­ ee creamer PRI13725 - Stir It Up - Millac Maid - HPH - March Issue.indd 1 05/01/2017 11:16


Stir it up magazine March 2017
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