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Stir it up magazine March 2015

“Awareness about gluten and lactose intolerance has grown in recent years...” Increase in gluten intolerant diners >> New data by food pre-ordering service TellTheChef shows that more people are identifying themselves as gluten and lactose intolerant when dining out. The figures – drawn from all dishes ordered through TellTheChef – shows that in 2014: • There was a 53% growth in pre-orders with dietary requirements identified • Vegetarian guests declined by 4.3% • ‘No nuts’ orders were down 5.9% • ‘No pork’ orders were down 9.3% • Gluten-free orders up 12.8% • Lactose free orders were up 7.05% TellTheChef founder and CEO Andrew Norton said: “Restaurants are already very good at catering for people with food allergies, as our data proves, and it’s no longer just about perceived common allergies such as nuts and shellfish. Awareness about gluten and lactose intolerance, in particular, has grown in recent years with many establishments now catering for the requirement.” bottlegreen sparkling pressé 275ml, cases of 12 elderflower pomegranate & elderflower ginger & lemongrass cox’s apple cranberry & orange mango & coconut cotswold lemonade & mint Hertfordshire pub restaurant wins first nationwide FreeFrom Eating Out Award >> The Alford Arms, one of a small chain of Home Counties pub restaurants, has been judged to serve the best freefrom food (gluten-free, dairy-free, nut-free, soya-free) in the inaugural FreeFrom Eating Out Awards. TV chef Antony Worrall Thompson, Brandon Kirby and Mark Snelling (pictured above) were presented with the Silver Salver for the most allergen-aware eatery, at the inaugural FreeFrom Eating Out Awards at the Food Matters Live event. Awards director, Michelle Berriedale-Johnson, said: “The standard of the entries was exceptionally high while the enthusiasm and commitment of the chefs and owners was really heart warming. We are very excited about the possibilities offered to the foodservice industry by the freefrom movement and expect freefrom in foodservice to grow at an even faster rate than the 15% year on year that it has achieved in the retail market.” >> Industry campaign There’s A Beer For That, is to launch innovative online initiatives, in order to reignite Britain’s love of beer. The new £10million integrated campaign formed by Britain’s Beer Alliance, There’s A Beer For That, is launching new social and digital initiatives designed to engage and educate consumers to help them navigate the diverse world of beer. The new consumer and industry-facing website can be viewed at www.BeerTorThat.com bottlegreen cordial 500ml, cases of 6 elderflower pomegranate & elderflower ginger & lemongrass apple & plum raspberry & grapefruit spiced berry lime strawberry bottlegreen sparkling pressé 750ml, cases of 6 elderflower pomegranate & elderflower ginger & lemongrass cox’s apple mango & coconut cotswold lemonade & mint FOOD & INDUSTRY CheCk with your wholesaler for our deepest ever promotions bottlegreen sparkling cans 250ml, cases of 24 elderflower For bottlegreen support including our cocktail menus, please email bg.requests@shs-drinks.co.uk with your request www.bottlegreendrinks.com BEER GETS SOCIAL MARCH 2015 37


Stir it up magazine March 2015
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