Hospitality Action, the industry’s benevolent charity, has unveiled its new advertising campaign.
The hard-hitting adverts feature images of five of the UK’s most renowned chefs having fallen on hard times and aims to raise awareness of the charity and issues that affect hospitality workers both past and present.
The UK wide campaign depicts Hospitality Action patron and trustee Jason Atherton struggling with an addiction, Angela Hartnett illustrated as a victim of domestic violence, Tom Kerridge portrayed as someone suffering from a critical illness, Heston Blumenthal, principal patron of Hospitality Action, portrayed as suffering a serious injury and Ashley Palmer-Watts shown as a sufferer of depression.
Established in 1837, Hospitality Action provides a lifeline for current and former hospitality industry workers who find themselves in a crisis, either at work or in their personal lives, and offers support, financial aid, education and advice.
Discussing the charity, Jason Atherton said: “The support and assistance Hospitality Action gives is invaluable. The charity offers aid, kindness and understanding when people are often at their lowest and most vulnerable and this is a real life changer for many, myself included, and cannot not be underestimated.”
Penny Moore, CEO of Hospitality Action, says: “The emotive and powerful images capture very real problems that afflict people in this industry, whilst the slogan drills home the message to those working in or associated with the hospitality industry that it really could happen to anyone.”
“Last year our Employee Assistance Programme enabled 80,000 employees from 70 different companies to access 24/7 support and assistance. In 2014 we spent almost £600,000 supporting 1,790 people in need. We hope the campaign will raise greater awareness of the charity and highlight how we can help industry employees to find the right solutions to the problems they’re facing.”
If you would like to make a donation to Hospitality Action text Chef15 £5 to 70070.
For more information about the charity, please visit www.hospitalityaction.org.uk or call 020 3004 55004