The Digital Activi-Tea kits are hosted on a fully online platform, from which care activity co-ordinators and key workers can download a variety of assets.  This includes conversation cards, nostalgic quizzes, and make-your-own party bunting. In addition, the site includes a range of playlists – with music essential to bringing any tea-party to life, from seasonal sounds to something a little more relaxing. There is also an interactive Tea Tour game, which can be carried out as an individual activity or as part of a group to keep residents moving around the care home.

Specifically for care home staff, the Activi-Tea Kits also include a range of educational resources, highlighting the importance of staying hydrated and healthy.

Each of the assets within the Activi-Tea Kits is fully downloadable and can be easily printed for multiple occasion use. These can additionally be accessed via mobile devices such as a phone, tablet or laptop. To cater to differing accessibility across a range of different care environments, both residential and within the community.

Each asset has been carefully designed for fun, with tangible benefits for those taking part. From nostalgic conversation cards to encourage memory recall, colouring activities to help maintain finger and hand strength, and quizzes to help with problem-solving and spelling.

Michelle Jee, Senior Brand Manager – Out of Home, Tetley comments; “At Tetley we care, and that’s why the UK’s favourite tea brand is dedicated to providing resources and tools to support the nation’s vital care workers in not just keeping residents healthy and hydrated, but making the experience enjoyable too.

“During the pandemic, the elderly and vulnerable within both residential and community care have often been extremely isolated. At Tetley, we take our hats off to the unwavering support that has been provided by care staff and key workers, and this is our way of giving something back. The simple act of sharing a cuppa and having a little bit of fun can really lift the mood – and we hope these Activi-Tea Kits spread a little joy as we navigate these uncertain times.”

The Activi-Tea Kits can be accessed by visiting Carekits.TetleyFoodservice.co.uk today. Care homes can also share their Tea Party pics, via Twitter, tagging @TetleyTeaOOH and using the hashtag #ActiviTeaParty for a chance to win a year’s free supply of Tetley’s award-winning decaf tea*.

For further information and to explore the entire range of care catering solutions from Tetley, visit our dedicated foodservice website, www.tetleyfoodservice.co.uk

Alternatively join in with our foodservice tea tweets @TetleyTeaOOH and start a conversation with us on LinkedIn today www.linkedin.com/company/tetley-foodservice.

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The new blends are infused with vitamins, tapping into consumer desire for hot beverages that deliver functional benefits, without compromising on taste. Presented in convenient self-merchandising packs, Tetley Super Tea provides operators with an innovative solution unlike anything currently available in the foodservice market.

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Tetley Tea Masters, the industry leading online tea training course, is specifically designed for the out of home industry. Developed to address tea’s barriers in out of home, such as poor knowledge and quality of serve, and with hot drink consumers having a higher than average demand for quality, Tetley is invigorating the category and broadening the educational reach to operators using online training to improve industry standards.

 As we look to the future of tea, consumers are looking for an experience that reflects their desire to premiumise their beverage choices. Experience has become a bankable commodity for brands, and 2/3 of British consumers say that they strongly or moderately feel the need to satisfy their desire for new experiences1. It is important that staff have the knowledge and confidence to offer advice on the variety of tea blends they offer. Customers respond well when serving staff are well informed and passionate about their products. Training to expand the knowledge of operators will drive sales and improve the quality of tea served across the channels and customer satisfaction.

 Developed with CPL, the leafing provider of e-learning for the hospitality sector, this free to access industry approved foundation level course is presented by renowned Tetley Master Blender Sebastian Michaelis and suitable for all levels – whether front of house, a tea buyer or management. Taking users on a crop-to-cup journey in the art of the perfect tea serve, the fully-certificated course consists of four modules with a series of short training videos, followed by quick multiple-choice tests. On completion every user will receive a personalised certificate in recognition of their Tea Masters accreditation. Users can simply register at www.tetleyteamasters.co.uk to access the online course content and start on their journey to becoming a Tea Master.

For more information visit Tetley Tea Academy to watch an introductory video from Sebastian Michaelis.

Join the conversation @TetleyTeaOOH using #TetleyTeaMasters and share your experience.

[1] The Tetley Tea Report 2018

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Working in collaboration with CGA, data experts in the out of home food and drink market, the second installment of the Tea Report was created on the back of Tetley dedicated surveys. In this comprehensive research, 2,500 consumers were questioned on everything from dining experience and the role of technology in the market, to the quality of tea out of home and the channels in which they consume them. In this, the second annual tea report, Tetley explores the challenging perceptions around the quality of tea served out of home, identifying ways in which operators can attract custom with a standout offering, and deep dive into the key channels for the tea category in foodservice.

Kicking off with a review of the future for the foodservice industry following the EU referendum, the report explores the knock-on effects this decision may have for the tea category, as well as the hot beverages market as a whole. On the average weekday in the UK, 31.4 million cups of tea are consumed and while 75% choose black tea, 18.1% of tea served out of home is non-black with herbal teas growing by 9.6% YOY. Consequently, new tastes in tea, premiumisation and future trends are each explored, as is the importance of tapping into the booming breakfast occasion. The Tea Report 2018 also looks at the profit opportunities tea offers to four key channels – the workplace, the care sector, cafés and hotels. With 47% of us drinking tea every time we are in the workplace, care residents drinking on average 2-3 cups per day, café-goers no longer satisfied with a simple ‘builder’s brew’ and 52% of hotel guests stating ‘how tea is served’ as extremely important, one thing’s for sure – wherever it’s being drunk, enjoying a cup of tea is a staple part of most people’s day.

Marshall Kingston, senior brand manager – Out of Home, Tetley comments; “In Tetley’s 180^th year, we have launched the most comprehensive review of the UK’s out of home tea market in the UK. For us the Tetley Tea report is a demonstration our commitment to the continuously evolving tea category and our duty to support operators in serving the perfect cuppa every time”.

“The value of tea in the UK foodservice market increased by an impressive 13.6% between 2015 and 2017 with one in five consumers admitting to drinking more tea than they did a year ago. Additionally, as the number of out of home coffee occasions continued to decline in the past year, the out of home tea occasions have grown in the same time period. This presents a key opportunity for channel operators to shake up their tea offering and listen to the needs of their customers”.

The Tea Report 2018 is available to download via the Tetley Tea Academy website, tetleyteaacademy.co.uk.

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Always at the forefront of innovation, Tetley continues to strive to add value to the tea category. After returning from a trip to America, Tetley-Jones brought the very first tea bag machines to the UK in 1940, and tea bags were properly introduced into the market in 1953. Three decades later, Tetley was the first tea brand to launch round tea bags – ideal for brewing individual mugs of tea. In 1994, Tetley were the first to create the dripless drawstring tea bag – now a favourite in Britain, the US, France, Russia and Poland, and by the early 2000s, Tetley’s portfolio ranged from fruit and herbal infusions to green and speciality teas – not forgetting it’s classic blend teabags!

As well as innovative and exciting products, Tetley is dedicated to sharing its 180 years of expertise and insight to allow operators to explore what the Great British brew has to offer. In 2016, Tetley launched Tetley Tea Masters – the first ever UK online tea training course, created specifically for the out of home industry. In the course, Tetley’s Master Tea Blender Sebastian Michaelis takes users on a journey from crop to cup, addressing the biggest barriers in tea. Start training to become the next Tetley Tea Master now: www.tetleyteamasters.co.uk

Here’s to the next 180 years of Tetley – we can’t wait for what’s in store!

[1] Kantar April 2016 to October 11^th 2016

[2] 52 w/e Kantar data to November 6^th 2016

[3] Kantar Worldpanel Usage | OOH Paper Diary | 12 m/e May 2017 | Occasions (millions) | Total Hot Drinks| Total Obtained OOH excl. Friend/Relative Home

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Tea Masters aims to improve industry standards and give caterers the knowledge and confidence to offer advice on the variety of tea blends they offer. To register visit www.tetleyteamasters.co.uk

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Two thirds of the UK workforce are potentially damaging their productivity levels as only a third of people manage to take a proper tea break. A study of 2,000 British workers, commissioned by Tetley, examined the nation’s approach to tea breaks and found that:

• 44% of those studied said they are too busy at work to take tea breaks
• A quarter of British workers believe that they aren’t allowed tea breaks
• One in five say they take fewer tea breaks in a typical day than fifififive years ago
• 20% say they don’t take a tea break in case their bosses think they are slacking
• Employees often wait until lunch for a brew, with over 15% of lunches in the workplace paired with tea

In response to the research findings, Tetley is calling on 500 British businesses to help ‘Bring Back The Tea Break’. A number have already pledged their support, including Virgin Media and tea round favourites Russell Hobbs and Mr Kipling.

Isabelle Haynes, senior brand manager, OOH at Tetley, comments: “The power of a quality cup of tea has long been a source of rejuvenation for Britain’s workforce and the tea break is integral in the workplace. An estimated 12.3billion cups of tea are consumed annually across the UK.Whether employees escape to the staff canteen for a calming brew, or spend 10 minutes in a café in between meetings, taking time out to properly break fromwork and recharge is important and can have a beneficial effect for businesses and employees alike.”

Businesses are invited to sign up and help ‘Bring Back The Tea Break’ at www.tetley.co.uk

STA-TEA-STICS

According to the UK Tea and Infusions Society:

• 80% of office workers say they find out more about what’s going on at work over a cup of tea than any other way
• Tea contains half the amount of caffeine found in coffee
• The number of recommended cups of tea to drink each day is 4, this gives you optimal benefit
• Tea is a natural source of fluoride that can help protect against tooth decay and gum disease
• Tea firstly appeared in Europe thanks to Portuguese Jesuit Father Jasper de Cruz in 1560
• Tea has potential health maintenance benefits in cardiovascular disease and cancer prevention
• 96% of all cups of tea drunk daily in the UK are brewed from tea bags
• 98% of people take their tea with milk, but only 30% take sugar in tea

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