Burger fans can search for restaurants with the Heinz quality stamp of approval on the website and app. Heinz Selection operators remain independent but become part of a global chain. As a selected partner, they also get exclusive access to dine-in merchandise, product discounts, limited time offers, and the Heinz quality stamp of approval for use in marketing.
To launch Heinz Selection, Kraft Heinz has created a playbook – ‘Sizzling Stacks: Creating Mouth-watering Trend-Inspired Burgers.’ Available to all new Heinz Selection members, it’s packed with exclusive insight, culinary tips and industry leading advice.
Tom Franklin, Director of Foodservice at Kraft Heinz says, “Consumers value independent joints, but they also love and trust Heinz. As a globally renowned brand, we have established networks, a strong infrastructure, and exclusive access to insight. We’re excited about this opportunity to start sharing this with independents, so we can become partners in their continued success.”

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• Young consumers can now enjoy the tasty goodness of Heinz Original Beanz Burgerz in 85 Fridays restaurants UK-wide.

• Now top of the ‘Major League’ on the Fridays kids’ menu; Heinz Original Beanz Burgerz are served in a vegan bun with lettuce, tomato, vegan mayo and vegan cheese.

• Fridays diners can also enjoy Heinz Beanz as sides or alongside veggie sausages in the new Heinz Beanz pot.

As plant-based continues to boom, almost a quarter (24%) of Brits are now following a flexitarian or meat-free diet . Passionate about doing their bit to save the planet, 60% of children are now vegan, vegetarian, or would like to follow a more plant-based diet. 

One of the UK’s best-known plant-based brands, Heinz has been powering plant-positive consumers for years. Heinz Beanz Burgerz play a key role in the Heinz Beanz Liberation strategy, which is bringing a raft of new Beanz launches to market. 

Currently available on supermarket shelves in Ocado and Tesco, Heinz Beanz Burgerz are packed with the goodness of beans, mushrooms, and tomatoes – a tasty go-to for breakfast, lunch, or dinner for the whole family.

Chloé Schiltz, Brand Manager, UK Foodservice at Kraft Heinz said: “Kids across the UK are increasingly passionate about doing their bit for the environment. Parents understand that helping their child to choose plant-based meal options, both at home and when dining out, is one of the best ways they can support their child’s passion for the planet and ensure they are filling their tummies with nutritious, delicious food. Loved by consumers, Heinz’s naturally plant-based dishes have been a favourite of meat-eaters, vegans and everything in-between for years.

“Booming in retail, our Heinz Beanz Burgerz are a winner for restaurants looking to give any menu a plant-based boost. We’re excited to be working with Fridays to premier them in the Out Of Home channel across the UK.”

Keith Shearer, Group Head Chef at Fridays added: “Kids are taking charge; consuming more plant-based meals and snacks when they eat out at our restaurants. We’ve created a tasty selection of vegan kids’ dishes, designed to satisfy even the fussiest eaters and are delighted to add the much-loved flavours of Heinz to the menu. Our new vegan Heinz Beanz Burgerz are sure to become a firm favourite!”

The post HEINZ & FRIDAYS JOIN FORCES TO PLATE UP PLANT-BASED BURGERZ FULL OF BEANZ appeared first on Stir it up Magazine.

The campaign, launched in July, pledged to help 100 UK chippies get trading again by providing them with free click & collect apps along with three month’s free subscription.

However, after seeing applications from struggling businesses quickly exceed the 100 limit, Heinz decided to extend its initiative to include an additional 50 chippies, thus helping 150 small businesses benefit from the campaign.

Claire Traynor, Head of Foodservice for UK at Kraft Heinz, says: “A fish supper from the local chippy is a British institution – but it’s one in crisis. Together with app developer Stampapp, we’ve been delighted to open up this pledge of support to our nation’s small but mighty traders in order to help them get back up and running.

“Having their own app will help each business overcome social distancing obstacles and means they can get cash flowing through the tills once again. We had originally capped the number of apps and subscriptions at 100 but, when we saw so many businesses crying out for support, we quickly decided to extend the offering in order to help as many of these fantastic local traders as possible.”

Bruce Dimelow of the Whiddon Valley Fryer, says: “Social distancing rules were a real issue for us as they were for many chip shops when lockdown hit. We’re a small business by nature and struggle to space customers out. We didn’t know how we would ever be able to reopen.

“Bringing an app like this into our business that allows our customers to simply order online and select their timeslot for collection is an absolute game changer.

“We get advanced notice to prep orders, take payment online and the customers don’t have to hang around. Having something like this funded by Heinz gives us breathing space to get back on our feet as quickly as possible at no cost to ourselves. We’re over the moon to be back in business!”

Heinz is creating the apps in partnership with specialist app developer Stampapp and will launch those that are up and running on National Fish & Chips Day, meaning chippie fanatics all over the UK can order their favourite fish and chips instantly, from their smartphones.

Customers simply visit the Click&Chips website, enter their postcode to find their nearest participating chip shop and download the corresponding app straight to their smartphone.

The Click&Chips initiative covers each shop’s first three month’s subscription fees. In addition, Heinz is also supplying each business with a box of Heinz sample sauces and marketing toolkits – including posters, social media assets, and Covid-19 checklists to help them trade safely and promote their new app to customers.

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