For more information and to get involved with Mix with Britvic, visit www.mixwithbritvic.com

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The move will help bartenders prepare perfect drinks every time, with only the addition of the chosen spirit needed to mix up classic cocktails. The range features Mojito, Piña Colada and Strawberry Daiquiri mixers, and is available exclusively for the hospitality channel.

All three mixers come in at under 40 kcal per serve, are HFSS compliant and are suitable for vegans.

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The limited-edition Glitterberry is a blend of grape, cherry and winter spice flavours fused with edible gold glitter to provide an exciting festive drinking experience.

Last year Glitterberry took the market by storm and climbed the ranks to be the third best-selling SKU in the Adult Soft Drinks category over the festive period.

Britvic is supporting the launch with a variety of J2O Glitterberry and orange and passionfruit inspired tools available through www.sensationaldrinks.com

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Combining real fruit and botanical flavours, Robinsons Cordials are available in glass bottles to stand on the back bar. The range, which falls below the threshold for the sugar levy, comprises of three unique and premium flavours: Pressed Pear & Elderflower, Raspberry, Rhubarb & Orange Blossom and Crushed Lime & Mint. 

Nowadays, one in three consumers moderate their alcohol intake and one in five claim to be teetotal (increasing to one in four in the under 25s). 

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Made simply with sparkling water infused with fruity flavours, Aqua Libra offers a drink that is crisp, clean and unsweetened. 

The new Aqua Libra range is available in a premium 330ml can format in three flavours – Raspberry & Apple, Tangerine and Grapefruit & Pineapple – all of which contain no added sugar, sweeteners or artificial flavourings, meaning it falls below the sugar levy threshold. 

At under three calories per can, this product range offers health-conscious consumers the perfect solution for a refreshing uplift. 

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Initially, the online platform will offer support and advice, including useful tools such as a profit calculator, to help outlets understand the financial impact of the Soft Drinks Industry Levy. Customers can also order dispense conversion kits that will help them make changes to their range to offset the effects of the levy, by optimising their sugar-free offer.

Russell Goldman, director of leisure, commented: “With April just around the corner, our primary focus is to ensure that operators have all the information and support that they need to select the right stock for their customers and turn the levy into an opportunity in their outlets.

“Looking ahead, the website will evolve to offer operators essential category information and advice on one easy-to-access platform, enabling them to take full advantage of the incredible sales available through serving sensational soft drinks to their customers.”

As an industry leader, Britvic is perfectly positioned to help foodservice and leisure operators prepare their outlets for the levy considering the company’s long-term reformulation programme. In fact, by the time the levy arrives, 94% of Britvic’s own brand portfolio in Great Britain and 72% of the full portfolio will be below or exempt from the levy.

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With this latest launch, Britvic is offering adult consumers a more sophisticated carbonated soft drink choice and the perfect product tenable operators to take advantage of this growing segment.

The new flavour combinations, Raspberry & Cranberry and Grape & Elderflower, are available ina 330ml can format to meet the needs of the 30+ target consumer.

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