What’s Hot? Twelve months of British dining trends
>> Britain’s hottest dining trends from the last 12 months have been unveiled in a new report.
The dossier – compiled by Bookatable– names the UK’s favourite culinary destinations, most popular food types and rising stars of international cuisine.
Regionally, London, Birmingham and Manchester proved to be the UK’s most in-demand gastro spots, with London taking a majority 52% share of overall bookings, followed by Birmingham (22%) and Manchester (20%).
The most popular cuisine type, Italian food took pole position, accounting
for a 31% share of the 10 most in demand food types in the UK. Italian cuisine proved even more popular during the World Cup, with over half of Brits (53%) choosing to eat Italian food over the nine other most popular cuisines during the tournament in Brazil.
Scottish restaurants also experienced an increase thanks to the allure of the Commonwealth Games, taking a 33% in the number of bookings enjoyed compared to the previous year.
Tex Mex took top spot as the most popular type of cuisine with a staggering 120% increase year-on-year in the numberof bookings received, whilst Japanese
food increased in popularity by 95%.
The Brazil World Cup also prompted the number of bookings made at South
American restaurants to grow significantly, increasing by 61% from the previous year.
The full list of the 10 cuisines that grew most in popularity July 2013 – June 2014
is indicated in the table below:
Joe Steele, CEO, Bookatable, commented: “Given the high increase in popularity of Tex Mex, Japanese and South American food, it’s fantastic to see that Britons are becoming even more experimental in the types of cuisine they
are trying, and this is undoubtedly thanks to international events such as the World Cup that are bringing different cultures closer together.
“Furthermore, whilst London perhaps remain the central hub for experimental cuisine, it’s great to see that other regional locations such as Manchester and Birmingham are taking up the mantel as the UK’s fastest growing gastronomical hot spots. We can’t wait to see their continuing growth into the latter half of 2014 and all the other cities across Britain that follow suit.”
THE BIGGEST MOVERS
TEX MEX 120%
SOUTH AMERICAN 78%
STEAKS & GRILLS 41%