Grilled steak has been unveiled as Britain’s favourite pub dish.
According to new research by Mintel, sales of pub meals grew by an estimated 14% between 2012 and 2016 to reach £7.4billion. In the same time period, sales of alcoholic drinks grew by 6%, while soft drink sales rose by 7%. The poll also revealed that pub goers are increasingly there for the food – 89% in fact.
And it seems that many pub-goers aren’t afraid to splash the cash on pub fayre. Over three in five (63%) are prepared to pay over £10 for dinner at a pub (excluding drinks), with 18% happy to spend between £15-£19.99, 10% comfortable paying between £20-24.99 and 8% prepared to splash out over £25. Looking to the future, over two thirds (69%) would be interested in seeing pub or bar dishes which are made with premium ingredients.
Trish Caddy, foodservice analyst at Mintel, said: “When it comes to food, it is not just about venues using premium ingredients, but also creating standout menu options that customers have come to expect, such as build-your-own dishes, set menus and a wider range of healthy options. “Value-for money gastropubs are currently fuelling the pub sector, but looking to the future there is a growing appetite among pub-goers for more premium offerings.”
The UK’s favourite pub dish:
1. Steak tops the menu with one in five Brits choosing it as their favourite pub dish
2. Roast dinners (19%)
3. Burgers (15%)
4. Fish and chips (14%)
5. Pies (5%)0