Raising the ‘steaks’ in Britain’s pubs

Grilled steak has been unveiled as Britain’s favourite pub dish.

According to new research by Mintel, sales of pub meals grew by an estimated 14% between 2012 and 2016 to reach £7.4billion. In the same time period, sales of alcoholic drinks grew by 6%, while soft drink sales rose by 7%. The poll also revealed that pub goers are increasingly there for the food – 89% in fact.

And it seems that many pub-goers aren’t afraid to splash the cash on pub fayre. Over three in five (63%) are prepared to pay over £10 for dinner at a pub (excluding drinks), with 18% happy to spend between £15-£19.99, 10% comfortable paying between £20-24.99 and 8% prepared to splash out over £25. Looking to the future, over two thirds (69%) would be interested in seeing pub or bar dishes which are made with premium ingredients.

Trish Caddy, foodservice analyst at Mintel, said: “When it comes to food, it is not just about venues using premium ingredients, but also creating standout menu options that customers have come to expect, such as build-your-own dishes, set menus and a wider range of healthy options. “Value-for money gastropubs are currently fuelling the pub sector, but looking to the future there is a growing appetite among pub-goers for more premium offerings.”

The UK’s favourite pub dish:

1. Steak tops the menu with one in five Brits choosing it as their favourite pub dish

2. Roast dinners (19%)

3. Burgers (15%)

4. Fish and chips (14%)

5. Pies (5%)

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