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Stir it up magazine SEPTEMBER 2017

500,000 new hospitality jobs in the next five years New research predicts that over 500,000 new jobs could be created in the hospitality sector over the next five years. The hospitality industry’s contribution to the UK economy has grown faster than any other sector since the economic downturn in 2008 and labour productivity in the sector has grown at more than double the growth rate of the overall economy, according to two new reports from the British Hospitality Association (BHA). The research, by Ignite Economics, also confirms hospitality and tourism as the UK’s fourth largest industry, employing 4.6million directly and indirectly. Last year it provided £161billion to the total economy, Around 17% of all jobs in the UK are now relat ed t o t he hospitalit y Customer insight technology boosts lunch and coffee shop sales Lunch and coffee venues are leading the way in reaping the benefits of new technology, new research has revealed. A data sample from over 21,000 customer orders collected by customer insight tech provider Ordoo shows that lunch and coffee venues using the technology increased the size of their average customer basket spend by 9% and 17% respectively. The results show they have immediately recognised the potential of being able to encourage the sale of higher value and popular, re-ordered items through customer intelligence and menu optimisation. Some venues chose to target repeat customers with their most popular products, others boosted promotions they had at the time, such as lunch ‘meal deals’. One coffee business in Bath was able to increase their average customer basket spend by 42% in just over a year. In London, a lunch venue boosted their basket spend by 7% £15billion in exports and £38billion in direct tax receipts. Around 17% of all jobs in the UK are now related to the hospitality and tourism sector. The jobs are spread around the country with hospitality ranking as a top six employer in every region of the UK. Ufi Ibrahim, chief executive of the BHA, said: “We are the front door to the UK and are fundamental to ensuring the UK remains open for business. With the right strategic support from government, economic stability and access to labour we believe that hospitality and tourism can continue to grow and become a career of choice for more and more people.” You can view the two reports online at www.bha.org.uk/economic-contribution- uk-hospitality-industry/ and www.bha.org.uk/uk-hospitality-industry- productivity-report/ SEPTEMBER 2017 15 HOSPITALITY Hospitality and tourism is the UK’s fourth largest industry, employing 4.6million directly and indirectly and t ourism sector. through menu optimisation alone, allowing consumers to add extra products, such as a drink, before an order was placed. Tom Dewhurst, Ordoo CEO, commented: “Finding a simple way to get your customers to spend 17% more, on their terms, is significant. These venues are simply using tech and business insight to better understand their customers and give them what they want, when they want it. “Without mobile ordering, this wouldn’t be possible! Now many more venues can compete with the mobile ordering technology possessed by McDonalds, Starbucks and Wetherspoons.” For more information, visit www.ordoo.co.uk/partner-up.html


Stir it up magazine SEPTEMBER 2017
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