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Stir it up magazine October 2017

THE WORD ON THE STREET >> Tortilla experts Mission Foods have launched an array of exciting products as part of a new street food collection. Street Tacos, Taco Shells, Italian-inspired Piadinas, Chapattis and flavoured tortilla wraps such as Smoked Paprika, Harissa and Jalapeño lend themselves to a variety of on-trend dishes and will form part of the new range. Natasha Bailey, head of out of home sales, comments: “As we look ahead to growing trends that are set to continue influencing UK menus, there are a huge number of opportunities for wraps and flatbreads. Street food and food to go are key areas for us, and the demand for healthier choices shows no sign of slowing down.” The new collection includes: • Smoked Paprika Tortilla Wraps • Jalapeño Tortilla Wraps • Harissa Tortilla Wraps • 15cm Super Soft Tortilla Wraps • Piadinas • 11cm Street Tacos • Taco Shells • Sourdough & Ancient Grain Tortilla Wraps • Linseed & Chia Tortilla Wraps • Indian Style Tortilla Wraps • Chapatti • Mini Naan Breads • Mini Pitta Breads OCTOBER 2017 9 THE MARKETPLACE Kenco rebrand drives quality in the instant coffee market >> Coffee expert Jacobs Douwe Egberts (JDE) Professional have unveiled a fresh, new brand logo and pack design for Kenco, introducing ‘The Coffee Company’. The new branding confirms Kenco’s rich heritage in high quality coffee since 1923 - bringing to life a bold new design evoking the Kenyan mountain ranges. The launch will confirm consumer credibility for Kenco in the instant coffee segment. The rebrand is being supported with significant £6million investment on consumer-facing campaign including TV, digital, media, trade advertising, in-store visibility and sampling. FIRE IT UP! >> Pan’Artisan has added three more Italian wood fired pizza bases to its range in response to the ever-increasing interest by consumers in authentic, premium pizza. The new pizza bases join the company’s already successful portfolio of dough balls, speciality breads and pizza bases. Two new Napoli wood fired bases are available pre-sauced for the ultimate in convenience and consistency for the operator. There is a 29cm round with tomato sauce, created from the finest Italian tomatoes with oregano, black pepper and high quality Italian olive oil, and a 29cm round bianca with a white sauce that imparts a delicate, creamy cheese flavour. Another new addition is the Italian Rustic Wood Fired base, which has been stretched to achieve a long, irregular, oval shape - a great choice for a sharing pizza. This rustic style base is offered as a 32cm x 22cm oval and comes topped with a delicious tomato sauce. BIG AL’S “MEATS” DEMAND FOR GOURMET BURGERS >> Big Al’s has announced the launch of its latest innovation – the Chuck & Brisket Prime Burger. Made with 100% grass-fed beef and fully traceable from farm to fork, this behemoth of a burger delivers a premium taste and flavour experience, allowing operators to tap into the high-end, gourmet burger market. With insight showing that 52% of those who have eaten burgers from a QSR would trade-up to a more premium burger, the Prime Burger has been developed to meet consumer desire whilst supporting operators in delivering quality, on-trend dishes, whilst guaranteeing consistency of serve. The Prime Burger’s tenderform 5oz format is designed to give maximum bread coverage, whilst operators can cook from frozen in six minutes. The rough edges give a classic home-style build style, which is increasingly popular with customers. Brand manager Michelle Stapleton comments: “The meat is tender, juicy and full of flavour because we grind it fresh and use chuck and brisket. “Only specific cuts of meat can be termed prime and the chuck and brisket cuts lend themselves to the authentic, premium offer that customers are calling out for. Providing this kind of transparency will allow operators to position themselves as trustworthy and reputable.”


Stir it up magazine October 2017
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