Page 33

Stir it up magazine October 2017

33 By Mark Wingett Editor, MCA. Eating and Drinking Out Market Insight From work-week needs, to week-long wants MCA’s annual report on the Food To Go Market showed that consumers’ demand for convenience and speed is driving significant growth of around 4.5%, which far out-paces the growth in the wider UK foodservice market. There are several drivers of this growth, not least that there are more of us in the country – the working population has now reached over 31million – and so there is inherent demand from greater numbers, and we grab food and snacks whilst we are working. But we are also working for longer – the average working week is 37.6 hours for full-time workers, and that is rising. Plus we are having to spend longer travelling to work – the average commute is now 28 minutes (45 minutes if you work in London!). So there is more demand from consumers wanting food on the go, fitting in with busier lifestyles. However, there are also trends in consumers seeking better quality, more interesting food, and not just meals, but snacks throughout the day; coffees to go, juices to go, cupcakes for sale at stations, street food stalls everywhere, even the expansion of drive thru formats all meet consumers demand. There is an old maxim from Coca-Cola – Put products within arms’ reach of desire and consumers will purchase them – and this is so true with current trends for food to go. The more opportunities there are for better food or snacks to be available for consumers, they will purchase them. And this is not just reserved for the working week; we want great food all through the day, any day of the week, GIVE YOUR STUDENTS THE ULTIMATE PIZZA HIT! OFFER THEM THE BRAND THEY KNOW & LOVE, IT’S THE NATION’S FAVOURITE FROZEN PIZZA BRAND* You’ll not only satisfy the students’ pizza cravings, but you’ll keep them coming back for more with our unique rising dough that’s freshly baked from frozen to give you that real takeaway taste. There is more demand f rom consumers wanting food on the go, fitting in with busier lifestyles *IRI Value Sales w/e 15th July 2017 Email: CRT@chicagotown.com to arrange a FREE trail for your University wherever we are. The humble sandwich no longer cuts the mustard, when there are fantastic choices now available to us, and that is why we came up with the key message: From work-week needs to week-long wants, changing consumers are driving growth in food to go. MCA OCTOBER 2017


Stir it up magazine October 2017
To see the actual publication please follow the link above