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Stir it up magazine November December 2015

THE MARKETPLACE Winter flavours down to a tea >> DaVinci Gourmet has produced a directional tea platform guide to help operators capitalise on the trend for speciality teas in the winter and ensure their sales don’t fall along with the temperature. The handcrafted tea platform guide is designed to showcase products within its extensive syrups range, offering operators insight into producing a hot and cold seasonal tea menu that appeals to all tastes. Recipes include delicious warming options like a Spiced Apple Punch or an Orange Grove Tea, both classic autumnal flavours. DaVinci Gourmet brand manager, Elaine McDonald, comments: “Consumers are becoming increasingly discerning in their purchases and are looking for an overall experience that differs from the standard beverages they are able to prepare at home. Looking beyond traditional black tea and using DaVinci Gourmet’s tea platform guide to introduce hot and cold tea infusions, in a variety of flavours, will set an establishment’s offer apart from the competition and draw in the crowds. This can easily be achieved by simply adding DaVinci Gourmet syrups to hot water or brewed tea to create aromatic and fruity twists that are sure to spice up any menu. “The trend for iced tea has also seen a boom, with 85% of tea sales in the US being iced. This trend is filtering through to the UK and DaVinci Gourmet offers operators an easy way to create speciality iced beverages in a variety of flavours, creating refreshing recipes such as a Passion Iced Tea.” The guide is available to download at www.davinci-gourmet.com. PUMP UP THE PUMPKIN >> Monin UK has added Pumpkin Spice syrup to its extensive product range in response to the increasing popularity of seasonal autumn and winter beverages. Made with real pumpkin juice, this premium syrup will help cafés, restaurants and bars meet growing demand for the flavour during the colder months – a transatlantic trend heavily influenced by its immense popularity in the US. Developed by an expert beverage innovation team at the brand’s HQ in Bourges, France, Pumpkin Spice syrup captures the earthy, autumnal flavour of pumpkin with a warm kick of spice from cinnamon, ginger, nutmeg and cloves. It contains no artificial flavours or additives and is dairy and gluten-free, kosher and suitable for vegans. James Coston, Monin’s UK brand ambassador, said: “Annual sales of pumpkin-flavoured food and beverage items have exceeded $350million in the US, so this is definitely an upward trend. Anecdotally, we know there is huge demand from UK consumers for seasonal flavoured drinks such as Pumpkin Spice Latte, so our new Pumpkin Spice syrup will help businesses create signature coffees and hot chocolates their customers will love. “Monin Pumpkin Spice syrup also adds a spicy kick to a host of classic cocktails; combine it with brandy, fiery ginger beer and a dash of bitters for a Pumpkin Spice Mule, or shake with vodka for a Pumpkin Spice Martini.” DO YOUR CHIPS A FLAVOUR! >> McCormick Flavour Solutions has launched Schwartz Chip Seasoning to help caterers maximise their premium chip offering. This easy-to-use product – a blend of paprika, smoked paprika, onion, garlic and black pepper with a very mild heat – gives foodservice operators the opportunity to stay on flavour trend, upsell on chips, offer variety, drive additional sales and make extra profit. It can be sprinkled over chips, fries, wedges or roasties or added as a spicy twist to sweet potato or mash. Seasoned chips and fries are trending hugely, featuring on menus in many high street restaurant chains and more operators are revisiting this standby side as they see significant potential to increase sales with spiced, sauced and shareable servings of fried spuds, says industry analyst Technomic. Around 4% of the 2,062 million chip portions served with meals include chip seasoning (91.2 million), according to industry research by Horizons, and seasoned chips sell for between 10p-30p extra per portion. McCormick has also carried out research which showed that 2/3 customers would upgrade their chips to include a flavoured seasoning if it was available and well over half of customers would be more likely to order a side of chips if they were flavoured with a seasoning (60%). “Chip seasoning lends itself to a profit driven message which will speak volumes to caterers,” said McCormick marketing manager, Al Thaker. “Put simply, every jar of chip seasoning can make over £35 in profit for them. We have invested in the execution of this campaign with fresh imagery, free POS kits and extensive sampling opportunities, all supported by traditional and social media and PR campaigns.” This easy-to-use product... gives foodservice operators the opportunity to stay on flavour trend... It contains no artificial flavours or additives and is dairy and gluten-free... ...hot and cold tea infusions, in a variety of flavours, will set an establishment’s offer apart from the competition... Spiced apple tea NOV / DEC 2015 11


Stir it up magazine November December 2015
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