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Stir it up magazine May 2017

Crispy fried fish on a homemade tortilla From a cuisine perspective, those that MCA analyse to be ‘Hot’, and will work well this summer: • Caribbean – but more than just jerk • Authentic Spanish Tapas – great for sitting outdoors over lunch and sharing • Mexican Tacos – another great sharing dish, providing plenty of choice • South-East Asian – such as Taiwanese Bao buns, Vietnamese Bánh mì or Korean BBQ MAY 2017 15 MCA Menu Trends for Summer 2017 So, what’s going to be essential to put on menus for this summer? MCA track menus from the largest 150 brands across the UK market, from casual dining chains to pub restaurants and fast food. Using our new tool – menutracker.mca-insight.com we are able to analyse the changes in ingredients, cuisines, dishes, cooking styles and dietary requirements. By Mark Wingett Editor, MCA. Eating and Drinking Out Market Insight From this analysis, and using our 6 Mega Trends, we can forecast future menu trends, and recommend what operators should be featuring, as follows: MCA Mega Trends – 1. Healthier Eating – including the increase in plant-based, non-meat dishes. Feature salads, but make them WOW not Worthy; use alternatives to potatoes like rice or grains (couscous, quinoa etc); Don’t put vegetarian dishes in the corner, make them an attractive feature. 2. Value – whilst costs will increase, inflation is eating into consumers’ spending power, so ensure that there is a great value entry-level dish or meal deal on your menus, but ensure that it delivers value, not just low-cost. 3. Premiumisation – deliver greater experiences with your food and presentation to entice customers to increase their spend on something special. A big piece of forerib steak expertly chargrilled, or BBQ’d low and slow, and shared for two, can increase spend significantly. 4. Informality – keep your fingers crossed for good weather, but make the use of every opportunity and use outdoor space, using street food as a theme. This is still a key trend. 5. Provenance – using British salad produce, or seasonal fruit, will help manage your costs, but also hit consumers’ expectations. And this delivers great value also. 6. Indulgence – deliver a WOW experience, but recognise that the Man vs Food challenge-style food is a gimmick; use British strawberries but turn them into a WOW dessert and your customers won’t be able to resist! chicken and rice n’ peas Food Heaven 1-2 page Stir it up March 2017-paths.indd 1 02/03/2017 17:31


Stir it up magazine May 2017
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