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Stir it up magazine July 2017

34 JULY 2017 MCA By Mark Wingett Editor, MCA. Eating and Drinking Out Market Insight Gourmet mini steak burgers Barbacoa beef tacos The Pub Market >> MCA’s annual Pub Market report was published in June, and forecast further growth for the pub market, as pubs develop their offer, predominately driven by food, but also through a mixture of other activities. At the MCA Managed Pub Conference in June, where the report was launched, the main theme was ‘The Continued Relevance of the Pub, in the face of Changing Consumer Behaviours’. Whilst the UK has an ageing demographic, with a larger proportion of the population living longer, there is a new generation coming through – Generation Z – following hard on the heels of Millennials, and for them, the pub is not as relevant as it used to be for other generations. The conference saw an expert on Generation Z, Chloe Combi, talk about how these emerging adults (aged between 6 and 22 and born between 1995 and 2010) view the world in different ways; they don’t drink as much alcohol; they are more interested in food trends; they want experiences rather than belongings; their social lives are lived out online etc, and these have implications for pubs who want to engage with them. The conference also saw experts talk about the importance of non-alcoholic options, in order to appeal to those who don’t drink, and about experiences such as Escape Rooms, where contestants work in teams to solve puzzles in order to escape. These ideas are at the forefront of developments for pubs as they try to remain relevant. Other developments that are critical for pubs to succeed are to continue improving their food offer, to increase the range of artisan craft-style products, and to improve the internal and external environments so that they are always attractive places to visit. Long may pub success continue, but they need to evolve as the world evolves around them. S muc mor tha crea On produc – multiple uses! • The versatile, high performance cream alternative for both sweet and savoury, hot and cold dishes • It doesn’t split – even at high temperatures or when used with acidic ingredients • It whips up to 3 times its volume – that’s 50% more than dairy cream • It has a long, ambient shelf life which means reduced wastage • It does the washing up and the weekly shift rota (only joking!) Tr th produc yourself b claimin your Free Sample* a www.pritchitts.com The ultimate all in one! So many different uses! * Free sample request offer only valid for sample Millac Gold Double 1ltr cartons. Available whilst sample stocks last. See www.pritchitts.com for full terms & conditions. Offer ends 30/09/2017. PRI14167 - Stir It Up - MGD - HP - July - aw.indd 1 05/05/2017 16:00


Stir it up magazine July 2017
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