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Stir it up magazine July 2017

Great taste is Paramount >> Paramount21 has unveiled its latest great-tasting, on-trend dishes aimed specifically at foodservice operators. Its Traditional Fish Pie contains MSC-certified ingredients and scooped a Taste of the West Gold Award 2016. Containing salmon, smoked haddock, prawns and Alaskan pollack in a creamy leek sauce, it is topped with Paramount21’s signature mash and finished with toasted breadcrumbs. The company also has some fantastic vegetarian and vegan offerings: • Aromatic Garden Burger (vegetarian) A rustic mix of broad beans, peas, potato and spinach, seasoned with aromatic spices, lightly coated in breadcrumbs, flecked with oats and parsley. • Vegan Penang Curry (gluten-free, vegan) A fiery aromatic coconut sauce with cauliflower, green beans, mange tout and peppers. • Trio of Arancini (gluten-free, vegetarian) A delicious trio of coated balls of rice with creamy mozzarella flavoured with sun dried tomato and basil, chestnut mushroom and porcini mushroom, and minted pea. JULY 2017 19 THE MARKETPLACE THINK THIN >> McVitie’s is launching its Digestives Thins into foodservice this month. A thin and light biscuit with a delicate crisp that lets you enjoy the taste of McVitie’s Digestives biscuits in a modern and more refined way, Thins are available in three variants – Milk Chocolate, Milk Chocolate Cappuccino and Dark Chocolate. McVitie’s Digestives Thins have been developed to attract a younger consumer and tap into the need for little, yet indulgent, rewards. Kerry Owens, McVitie’s marketing director, says: “The moments we take for ourselves are becoming increasingly pressured in today’s always-on environment. We know our consumers look for those opportunities to ‘take five’ with a little reward to treat themselves. McVitie’s Digestives Thins provide just that and we’re confident that this new range will delight consumers.” MAX IT UP WITH GINGER >> Britvic Soft Drinks is spicing up the cola category in the UK with the launch of Pepsi MAX Ginger - the first cola and ginger flavour to hit the UK market. An invigorating combination of refreshing cola and warming ginger, Pepsi MAX Ginger provides a distinctive, enticing taste with the added benefit of containing no sugar. Pepsi MAX Ginger has been created for the growing number of consumers looking for bold, interesting new flavours, as well as great tasting refreshment. Containing natural ginger flavouring and no sugar, the new variant is available in 330ml can, 500ml and 600ml PET bottle formats and is set to appeal to health-conscious consumers who don’t want to sacrifice on taste but are looking to limit their sugar intake. Kevin McNair, marketing director at Britvic GB, says: “Of the 16million people buying cola in the UK, 16% of them also buy ginger-flavoured drinks, so the opportunity Pepsi MAX Ginger provides for our trade customers in the UK is huge.” A TWIST ON DONUTS >> Dawn Foods, originators of the first donut mix in 1920s Michigan, USA, has unveiled a new seasonal summer special to its range of donuts. The new double-filled Raspberry Cream Twist has a fruity raspberry and cream filling, topped with a white coating and eye-catching bright red stripes, and is one of seven different varieties to choose from in the Dawn Foods range. The range taps into the growing trend for ‘premiumisation’ in sweet bakery, with interesting finishes, textures and flavour combinations providing ‘added value’. Supplied frozen, Dawn’s Premium Donuts are available in packs of three trays of 12 and thaw in approximately 60 minutes for ease. Vegan Penang Curry On promotion this month!


Stir it up magazine July 2017
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