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Stir it up magazine July 2017

HEINZ TABLETOP WHY HEINZ? WHY TABLE TOP? • 72% of Consumers prefer Heinz as the condiment brand of choice in a pub or restaurant vs 3% for a house brand* • Available in two line-ups – glass for premium and fi ne dining, plastic ‘glass free environments • Core range of consumer favourites from Tomato Ketchup to hot sauce, to Mayonnaise and our new Malt Vinegar • Available merchandising caddies to keep your table areas tidy and visible with the Heinz brand • Table Top category growing at 13% year on Year”** • Seeing Heinz products FOH helps to improve consumer expectations of the total dining experience against seeing own label* • 1 in 3 people rank Brand & Breadth of Table Top Condiments as a very important factor in regards to satisfaction* • Condiment bottles on the table top seen as “Premium, Elegant and inviting by consumers”*** • Labour saving as your staff can be attentive to your customers’ needs Source: *Cambridge Direction Study: Heinz v Own Label. 2016 ** “Source: SalesOut Oneview, 52wk ending 18.12.16, Categories: Dips, Mayonnaise & salad dressing, Meat Fish & Poultry sauces, Pickles & mustards, Table Sauce >480gm/ml ***OOH Condiment Format Preference, Toluna QuickSurveys Jan 2017 N=231


Stir it up magazine July 2017
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