Page 41

Stir it up magazine NovDec 2017

By Mark Wingett Editor, MCA. Eating and Drinking Out Market Insight Fast forward to 2017, and this trend has continued to increase, through a combination of several factors: • More vegetarian options appearing, but also becoming more appealing to all consumers • More concerns from younger consumers about healthier eating, and meat-free products are considered healthier • More concerns and greater media exposure to the sustainability argument of meat being environmentally un-friendly • The government message of ‘5-a-day’ starting to get through to consumers, and operators pushing more fruit and vegetable options in order to meet the government’s Responsibility Deal commitments We now see that Pret A Manger has opened up two ‘veggie’ stores in London and introduced ‘veggie’ branded fridges into all their stores, which is completely in character with Pret who see themselves as market leading and at the vanguard of healthier eating. A quick search of MCA’s new Menu Tracker tool, which compiles data on over 150 branded menus, shows that The future is flexitarian! MCA have been analysing the rise of consumers eating vegetarian or vegan foods for some time, and began using the term ‘Flexitarianism’ back in 2015; this reflected an increase in consumers choosing not to eat meat, not because they were vegetarian, but because the meat-free options were more appealing. Flexitarianism also coincided with more meat-free options becoming available, from soya milk to falafel etc becoming more mainstream. the term ‘veggie’ is applied to over 160 dishes from 2017 current spring/summer menus, whereas in 2016, the spring/summer menus only featured 128 dishes labelled in the same way – that’s a 25% increase! MCA anticipates that this will continue, especially if the wider economic squeeze on consumers means that disposable income shrinks, as the vegetarian options on menus can be less-expensive whilst still delivering a great meal experience. So the message from MCA is make sure that all menus feature a really appealing range of veggie or vegan options – and your customers will buy them! Falafel with beetroot cream 78926 79105 Our vegan range just got BIGGER Perfect for breakfast or coffee break 78926 SPELT & QUINOA VEGAN MINI CROISSANT 30g 100 Units/Box 79015 BLUEBERRY VEGAN MINI CROISSANT 36g 152 Units/Box 76909 BLUEBERRY VEGAN CROISSANT 100g 48 Units/Box 76907 SPELT & QUINOA VEGAN CROISSANT 80g 56 Units/Box 76907 76909 Did y know! Veganuary saw 60,000 people pledge to go vegan for the entire month of January For more information please contact your account manager or visit www.delifrance.co.uk MCA NOV/DEC 2017 41


Stir it up magazine NovDec 2017
To see the actual publication please follow the link above