Radnor Hills Mineral Water Company and their popular fruit juice range Fruella have recently partnered with TREE AID, an incredible charity that works to create thriving, sustainable communities throughout the isolated and remote regions of Africa. In Africa trees mean life, and a donation from every bottle of Fruella juice sold will go towards planting trees that help provide vital food, tools, shade and money. TREE AID work with locally-based teams in the drylands of Burkina Faso, Ghana, Mali and Niger and the isolated areas of Ethiopia, working with communities to build skills, knowledge and self-reliance.
“We are really excited about our partnership with TREE AID. We had been looking for a humanitarian and environmental charity to partner with and then we came across TREE AID. The aim is to sell as many bottles of Fruella as possible so the more we sell the more good we do!” says Radnor Hills MD William Watkins.
“Our soft drinks use a wide range of fruit from all over the globe, sustainable sourcing is important for us and we wanted to plant more trees and give something back’’ said William.
The 100% Apple and Orange pure juice variants boast no preservatives, nothing artificial, no colourings – just pure juice and one of your recommended 5 a day portions in each bottle. Also in the range are some inspired thirst quenching dual flavour blends including Cranberry and Raspberry, Orange and Carrot, Apple and Blueberry and Tropical which contain a blended mixture of pineapple, passion fruit, mango fruit and banana!
“TREE AID is thrilled to be partnering with Radnor Hills on their Fruella range of fruit drinks” says John Moffett (CEO). “With Radnor Hills’ support to plant at least 8,000 trees this year, TREE AID will continue to improve the lives of some of the poorest and most vulnerable people in Africa’s drylands. Together, we can empower the people we work with to have a reliable income and better nutrition, while improving the natural environment.1