Chefs across the UK are being given a unique opportunity to have Phil Howard work in their kitchen for a day, thanks to a new competition by Unilever Food Solutions. The new ‘Butter me up’ campaign is designed to get chefs to try and experiment with the company’s new product Meadowland Professional 250g. The interactive online competition encourages chefs to get creative, have some fun and share their passion.
Rhodri Morgan, marketing manager for Meadowland Professional 250g, said: “We know how demanding life as a chef is and the pressure of costs is always a challenge. Meadowland Professional 250g has been designed to achieve the same results as butter in cooking, baking and frying but at a better price.
“At Unilever Food Solutions our aim is to remove hassle and give chefs the freedom to focus on creating great food. We developed the ‘Butter me up’ campaign to celebrate creativity and reward one chef with the opportunity to learn from one of the biggest names in the industry.”
Phil Howard, chef and co-owner of two-Michelin star restaurant The Square, will share his knowledge and his unrivalled passion for great-tasting food to one chef working in a UK hospitality business. The content will be agreed in advance with the winning chef, but it could include: menu development, demonstrating dishes and cooking techniques and tips on how to keep customers satisfied.
Phil said: “There is some great talent out there and often it’s the little tweaks and touches of personality that make something stand out. The campaign is an opportunity for chefs to take a step back and think differently about how they do things. I’m really looking forward to seeing the entries.”
For a chance to win, chefs should visit www.ufs.com/meadowland to tell Phil how they would ‘Butter him up’. The entry doesn’t have to be about food, it could be a song, a poem, a film or an event in his honour, but it must contain Meadowland Professional 250g.
Watch the film from Phil to find out more: http://bit.ly/1KLkqq6
The competition runs until September 6th, 2015 and can be entered by any chef who is over 18 years of age and is employed in the hospitality industry.0